In 2016, we chose to move forward with offering our care nationwide, changing our name from The Haven to Avendelle Assisted Living. This change reflected a new chapter for Avendelle, our goal being to emerge as the premier provider of small, intimate senior living home options. Our homes are just that—homes, not institutionalized facilities in which everyone is forced to operate on the same schedule. With smaller populations, we’re able to allow each resident freedom and provide customized care. Our experienced staff members care deeply about the well-being of our residents and take pride in maintaining a high standard of living for all.
At Avendelle Assisted Living, we understand why seniors want to stay at home for as long as possible. We feel a sincere responsibility to develop new ways to meet the needs and sustain the quality of life for our aging loved ones. Our seniors deserve better than they often get in today’s society. We’re committed to making a healthy, happy lifestyle a reality for everyone, regardless of age. We do this by focusing on three key areas.
When staying in an existing home becomes too demanding, difficult, or dangerous, Avendelle provides seniors a safe place that’s as close to home as possible. We’ve invested in the safety equipment and response procedures for both ambulatory and non-ambulatory assisted-living residents. All of our residential assisted-living homes are equipped with fire sprinkler systems and electronic medical record systems. For aging seniors, being safe can also mean having someone notice the first signs of a new problem. Our incredible, knowledgeable assisted-living caregivers get to know each resident’s routines and patterns. They’re always paying attention so that no change in mood, health, or sleep goes unnoticed.
Though our caregivers are in the home around the clock every day to help residents with anything they need, we also understand the importance of feeling useful. If our residents want to help fold the clothes or set the table, we encourage them to do so. Our residents’ opinions matter, and we’re here to help them be as independent as they want to and are able to be. Moving to an Avendelle home doesn’t have to mean starting a new life. It can, of course, but many of our residents choose us because they want to carry on with normal life. We provide a safe, active, and nurturing environment that genuinely feels like being at home.
Comfort is one of the most intimidating things about moving to an assisted-living home. People understandably get used to having their things just so, and suddenly they’re asked to compromise what comfort means to them to get the help they need. With Avendelle, you don’t have to choose. Our senior residents are actively involved in creating the home in which they live. They can decorate, choose activities, and maintain their preferred schedule without missing anything. No complaint, need, or desire goes ignored. While we may not be able to fulfill every wish, we will be there to hear it and give our residents the things they can’t do without.
Terry owned five business starting in 1984, including a full-service automotive service business. He created another automotive service company in 1994, and built processes and procedures to sell the business in 2012.
Terry owned five businesses starting in 1984, including a full-service automotive service business. He created another automotive service company in 1994 and built processes and procedures to sell the business in 2012. This was the largest distributor of a proprietary software package for independent automotive service. Through joint partnership with Esther and Douglas Cromwell, Avendelle Assisted Living was established in April 2013 and opened for residents in June 2013.
Esther founded the first Avendelle family-care home in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor.
Esther founded the first Avendelle family care home in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor. She began researching what goes into senior care facilities and realized more could be done. With that, a spark was ignited. Esther earned her Masters of Social Work from North Carolina State University in 2013, as well as Bachelor’s degrees in business administration and accounting from North Carolina Wesleyan College in 2004. That first facility has turned into many, and she couldn’t be more proud to work with her residents.
Douglas earned a certificate in culinary arts from Indiana University of Pennsylvania Academy of Culinary Arts in 1995.
Douglas earned a certificate in culinary arts from Indiana University of Pennsylvania Academy of Culinary Arts in 1995. After joining Esther’s dream of opening a premier senior living home, he became a Registered Nurse, graduating top in his class from North Carolina Central University in 2008 with a Bachelor of Science in Nursing. Douglas takes pride in the standard of care Avendelle is now able to offer to its valued residents.
Beth Hubbard joined Avendelle Assisted Living after a career in managing office operations for companies like Automotive Management Solutions, located in Apex, NC.
Beth Hubbard joined Avendelle Assisted Living after a career in managing office operations for companies like Automotive Management Solutions, located in Apex, NC. Having an education background and a degree from Texas Woman’s University, she spent years volunteering and organizing fundraisers for the public school system. Beth offers business support to Avendelle and strives to keep the level of care seniors receive high. She’s motivated by the hearts of the staff and the respect seniors deserve. She has three children and enjoys focusing on family and travel.
It all started way back in early 2005 when founders Esther and Douglas Cromwell started the beginning stages of opening their first private family care home and building what would later become Avendelle Assisted Living. Our Saratoga home was officially opened in December of 2005, and we admitted our first resident in January of 2006. It didn’t take long after that until the first home was full and a waiting list started to form before Esther and Douglas decided to open a second home. The Waterford Landing home officially opened in February of 2007, and it too quickly filled up, so a third home was opened in 2008.
Originally serving senior Medicaid clients, Esther and Douglas quickly established an excellent reputation in the family care home industry and continually raised the bar by which other family care homes were judged. Fast forward to 2012. Talks of Medicaid cutting a major portion of clients’ room-and-board rates prompted Esther and Douglas to shift their focus from Medicaid clients to private-pay clients with dementia, Alzheimer’s, and other medical conditions with which the person can no longer care for themselves. Not knowing if their venture into the private-pay field would be successful, they decided to convert one home at a time. The Wyckford house was completely remodeled, and a sprinkler system was installed (a first for any family care home in Wake County), thus allowing us to accept non-ambulatory clients, which allows a client to age in place (an option previously only available in larger facilities). This home was reopened in July of 2012 and was met with instant success. The Waterford Landing home was reopened in October of 2012, and it too was an instant success. Not wanting to forget their roots, Esther and Douglas decided to leave the Saratoga home operating as a Medicaid home.
In May of 2013, Esther graduated from North Carolina State University with her Masters in Social Work. This combination of Esther and Douglas’s education and experience gives our company a unique perspective into to the assisted-living needs of our clients and family members. Also in 2013, Esther and Douglas decided to partner with Terry Hubbard in opening a fourth home. The Weaver Crossing home was established in April of 2013 and was opened with its first client in June of 2013. Having successfully opened four family care homes, the decision was made to begin offering franchise opportunities. Our franchise model has resulted in a number of incredible senior-care homes, and we’ve been able to have the first family care home in Wake County to be constructed from the ground up as a family care home.
Rebranding and growth (we now have 21 locations)
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